The Composable brand has always been characterised by its Composable face, a combination of various elements that come together to form a unified visual structure. However, over time, it became clear that the old logo and visual brand were not as scalable and versatile as they needed to be for use across different product suites.
After several iterations, the Composable team faced a decision: should they abandon the face altogether or enhance and simplify it? Ultimately, they decided to apply the same design rigor to their brand as they do to their technology, asking two key questions: How can the face be simpler while still highlighting the company's artistic and modular approach to Web3 innovation? And how can they acknowledge their ongoing legacy while preparing for mass adoption?
The solution was to create a new Composable face comprised of several vectorized and solid shapes that can be used separately, allowing for greater flexibility and playfulness.
The new Composable face is not just a representation of the company's visual brand, but also a reflection of their ultimate goal - to create technologies that enable modularity and interoperability within the Web3 sphere. The various parts that make up the face can be used as separate assets or put together to create the whole, providing greater flexibility and adaptability. By emphasizing simplicity and modularity in their branding, Composable demonstrates their commitment to innovation and progress in the rapidly evolving world of Web3.
Some of the Illustrations and charts created for Composable
